Monday 2 December 2013

Kings Speech

What makes it British?

British culture with things such as the monarchy, things that other countries would traditionally know us for. There are also things such as setting you need to consider, somewhere like London would be recognisable to foreign countries.
Things change as the setting changes over time however British culture will never change as it is our history and heritage that others recognise us for.

Exhibition Issues (box office)

The expectations of the film were bad, people don't want to watch British films and therefore people thought it would be of bad quality. However it was about a King (main character) in the second world war and therefore it appeals to the British audience and foreign countries. This suggests that it will do well at the box office.
The issue is that people assumed that it would be a bad film.
It did very well at the box office because of cultural features in the film, expectations were exceeded with a £3.2million made on the opening weekend in the box office. Comparing this to Slum dog millionaire which made £1.83 million this shows that it has made a leap forward in the British film industry. All together the film took £414 million and therefore it made fifty times the budget.

Exhibition Issues (the films reception)

The film received a good reception from the audiences for example Tom Huddleston comments saying " Firth and Rush are on top form" he compliments the actors, which obviously adds to the films realism. He also says "a very entertaining, heartfelt and surprisingly funny crowd-pleaser with a glint of Oscar gold in its eye.
It was also nominated for 12 Oscars meaning that the film was exceptional for the viewers and the critical reception was good.The film was also nominated for 14 Baftas.
Also it was said that it gets us to think about the royal family less as an institution than as individuals weighed down by pomp and circumstance - This would also get worldwide audiences in to see the film and therefore bring in more money for the film and therefore it got an excellent reception.

Production Issues

To get Geoffrey Rush to participate in the film they were refused many times and in the end they had to post the script through his door, past all of the security and agents that refused to see what he thought, however the management associated with Rush were not happy about the unorthodox step that they took. They did this because to make the film as big as they wanted they need to have some key stars in the cast. 
Also the film began as a play in London however with a lack of interest the producers began to see this is a potential film. The success for this film lay with Lane and that he did not give up despite the rejections to the script of the play, he saw potential at every angle and made it work.

Finance:

The UK Film council contributed towards the financial backing for the film alongside Prescience films, a UK Film finance company. Harvey Weinstein in the USA also had a share.The King's Speech is a joint production so synergies would have arisen out of the two companies working together.
The PRODUCTION Companies ( the institutions which made the film) were see saw and bedlam, both of these are independent companies and therefore they didn't have to get paid as much as Pixar would when producing the film.


Distribution and Marketing Issues


Momentum Pictures , the film's British DISTRIBUTOR (This institution created the film's marketing plan and marketed the film to UK audiences).

 

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