The male gaze

How men look at women, how women look at themselves or how women look at other women. In 1975 Laura Mulvey a British media professor coined the term 'male gaze' to ensure film audiences view the characters from the perspective of a heterosexual male. Without noticing, as an audience people will not pay full attention to the information being presented, as the person on screen will distract them due to their actions of seductiveness or their invitational body language. Music Artists, celebrities and presenters use the gaze to sell their image to companies in order to create job opportunities such as advertising.

these magazines will attract males and gay women, they keep it simple using black and white colours, which connotes sexiness which will also attract males. also the women in these magazines are central in the magazine and therefore it will draw your eye to them as soon as you glance at the magazine, this will also attract people to buy them and therefore boost the sales of the product. The women draws attention from the content of the magazine which the company use to their advantage.

They are also in sexual positions looking straight into the camera and therefore straight at the audience which personalises it to the audience, also by using the famous people that they do they use the members resources and therefore the known stars will also attract people to their magazine.

the male gaze in advertisement:

The Male gaze in TV drama:



These both use revealing scenes to show the male gaze they use it for both male and females to attract both sexes in the advert and in the teen drama. Both of these were set on the beach and therefore it is acceptable to be wearing swimwear which shows off the bodies of these people and therefore subtlely and unconsciously attracts the audience to keep watching and sells the product or the TV show. Also with the advertisement it makes the audience think that if they use it they will look/ have what is shown in the advert.